Formulate like nobody's watching.

Swap ingredients. Test every version. Chase the hunch. Nibblr runs the nutrition, compliance, and starts making sense of how your ingredients behave - all in the background, while you keep doing what you do best: making food.

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Nibblr product dashboard showing recipe formulation and nutrition data
15,971 ingredients
9,060 claim checks
12ms avg nutrition check
41 labels exported
Does this sound familiar?

Food product development shouldn't feel like this.

01

You developed a great product. Then spent three weeks turning it into documents.

Specs, BOMs, allergen matrices, retailer submissions - all from the same recipe, all created from scratch, every time. The work after the work never ends.

02

Your best formulation decisions live in someone's head. Or a spreadsheet nobody can find.

Every insight, every tested version, every hard-won decision - scattered across emails, spreadsheets and memory. When someone leaves, the knowledge leaves with them.

03

The world your ingredients live in keeps shifting. You're the last to know.

New ingredients. Suppliers under pressure. Costs moving without warning. Regulations tightening. Right now that's someone's full-time job - or nobody's.

How Nibblr works

One workspace. Every dimension of your formulation, connected.

01

Formulate in real time. Decide with confidence.

Adjust quantities, swap ingredients, test every scenario - and see the full nutritional and compliance picture update instantly. No tab-switching. No manual recalculation. Just you and the recipe.

Recipe formulation interface with real-time nutrition updates
02

Formulation memory. Built as you work.

Every version saved. Every decision logged. Every swap recorded. Nibblr builds the institutional knowledge your team has always needed but never had anywhere to put - so your best thinking never walks out the door again.

Recipe version history and decision tracking
03

Compliance in the background. Always.

HFSS scoring, NPM profiling, 40+ UK and EU nutrition claim checks - all running silently as you work. You'll know before you've committed to anything. No last-minute surprises, no costly recalls, no failed audits.

Automatic compliance checks and nutrition claim validation
04

The spec writes itself.

Labels, allergen declarations, technical specs, retailer submissions - all generated from the recipe you've already built. One source of truth, zero re-keying, nothing created twice.

Automatic specification generation from recipe data
Trusted by food developers

Built with the people who use it.

Wildly Tasty Nali Consulting Hot Sauces Cartel The Garden of Eva Rebread
Pricing

Model it before you make it.

Pricing that scales with how you build food, not how big your team is. Unlimited users on every plan. Try any tier free for one month, no card needed.

Save 20% with annual billing

Starter

For founder-led businesses launching their first products

£ 79 99 /mo

Billed annually as £948 save £240/yr

Billed monthly. Switch to annual to save 20%.

Includes

  • Unlimited recipes
  • Unlimited users
  • Recipe workspace & formulation builder
  • Real-time nutrition calculation (per 100g, per serving)
  • Real-time HFSS / NPM 2004 & 2018 compliance scoring UK first
  • Automatic allergen declaration
  • Verified ingredient library (CoFID + EU sources)
  • Serving calculator
  • Nutrition label PDF export (UK FIC-compliant)
  • AI ingredient generation (estimated, clearly labelled)
  • Custom ingredient upload
  • Nutrition claims checker
Start free trial
Most popular

Growth

For food teams running multiple SKUs

£ 159 199 /mo

Billed annually as £1908 save £480/yr

Billed monthly. Switch to annual to save 20%.

Everything in Starter, plus

  • Version control & full recipe change history
  • Org-level recipe collaboration
  • Recipe comparison across versions
  • Batch / production scaling calculator
  • Cost-per-recipe & margin modelling
  • Priority support
  • Recipe spec export
Start free trial

Scale

For brands and manufacturers supplying retail and operating at production scale

£ 319 399 /mo

Billed annually as £3828 save £960/yr

Billed monthly. Switch to annual to save 20%.

Everything in Growth, plus

  • Retailer-format BOP label exports
  • Org dashboard & KPI metrics
  • Product attachment upload (supplier specs, compliance docs, cost sheets, retailer decks)
  • Contractor / guest access
  • Dedicated account manager
Enquire

Enterprise

For multi-brand groups, private label manufacturers, and businesses with specific deployment needs

Custom

Tailored to your group

Everything in Scale, plus

  • SSO / SCIM provisioning
  • Multi-site / multi-brand analytics dashboard and reports
  • API & MCP access
  • Dedicated single-tenant deployment
  • Custom SLA & uptime commitments
  • Procurement support (DPA, MSA, security questionnaires)
  • Carbon emission / accounting platform integrations
Enquire

Why we don't charge per seat

Food teams aren't built around licences, they're built around products. So we price by what you're shipping, not how many people you bring with you. Unlimited users on every plan. Invite your manager, your finance team, your retailer's compliance contact, there's no per-seat cost.

How the trial works

One month, every feature on the tier you pick, no card needed. We'll send a single billing reminder before the trial ends; if you don't subscribe, your work stays saved on your account. Reactivate any time and pick up exactly where you left off.

Lock in your rate

Pricing rises when we hit 30 paying organisations. Subscribe before that, and your rate is locked for 12 months from the date of the rise. Annual plans inherit the same protection.

Frequently asked

Can I switch tiers later?

Yes, anytime. Upgrades take effect immediately, downgrades schedule for the next billing cycle.

Do you charge per recipe?

Never.

Do I have to enter a card to start the trial?

No.

What happens to my work if I don't subscribe?

Saved on your locked account. Reactivate any time and pick up where you left off.

Can I pay by invoice?

Yes, for annual plans.

Is my data secure?

EU-hosted in Germany (Hetzner, Nuremberg), GDPR-compliant. Enterprise can request custom residency. Read more on our Trust page

See all FAQs

What's next

We're just getting started.

Nibblr is built with a bigger vision: to become the intelligence layer behind every food formulation decision. Here's what's coming next.

05 Coming soon

Ingredient intelligence

3,600+ ingredients understood as more than nutrition tables - queryable by behaviour, functionality, and cost. Know what you're working with before you commit to a trial batch.

06 On the roadmap

Formulation resilience

New ingredients entering the market. Costs shifting. Regulations tightening. Nibblr will watch the world your formulations live in - so you can respond fast, reformulate confidently, and build products that are resilient by design.

Security and trust

Your recipes are yours. Full stop.

You've spent months getting your recipes right. Here's what happens to them inside Nibblr.

We don't train AI on your recipes

Anthropic and OpenAI see your data only long enough to process it. They don't keep it and they don't train on it. Neither do we.

EU-hosted, encrypted backups

Your data lives in Germany, at Hetzner Nuremberg (ISO 27001 certified). Daily backups are encrypted before they leave the server and kept in a second German data centre.

You own what you upload

You own your recipes. We don't claim any IP, don't share them between customers, don't sell or mine them. We make money from subscriptions. That's the whole business model.

How we handle your data

You didn't get into food development to fill in spreadsheets.

Neither did we. Nibblr is built by people who believe the next generation of great food products deserves better infrastructure. Come and build with us.

Book a call

No commitment. No credit card. Just a conversation.

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