Create better food & drink, without the guesswork.

Everything you need to reformulate and develop better products - smarter, faster, and with confidence.

Nibblr is the intelligent operating workspace for food & drink brands - unifying ingredient insights, nutrition optimisation, cost tracking, and compliance - building resilience into every step from idea to shelf.

Get expert insights on your new recipe or existing product spec - for free!

Sign up and upload your recipe and receive a custom report from our experts, including HFSS compliance scoring, cost analysis, and smart reformulation suggestions.

No commitment. Just smarter insights.

The smarter, more resilient way to build healthier food.

Giving you the essential tools to reformulate faster, reduce costs, and stay compliant - all in one intelligent, streamlined platform.

Intelligent Ingredient Swaps

Explore substitutes that look to preserve the integrity of the product, improve nutrition, and reduce cost - with side-by-side comparisons built for real-world decisions.

Real-Time Cost Clarity

Track and optimise product costs as you build, with margin insights that respond instantly to every ingredient change.

Smarter Compliance, Built In

Automatically flag HFSS risks, unlock health claims, and get smart suggestions to stay compliant - all before your product hits the shelf.

One Platform. Every Decision.

From concept stage to label generation, Nibblr centralises and tracks your entire workflow - so your team can move faster, stay aligned, and launch with confidence.

Key features

Ingredient Suggestions

Ingredient Suggestions

Nibblr suggests viable ingredient substitutes based on flavour, functionality, nutrition, and cost so you can develop products confidently and stay aligned with your product goals.

Live COGS & Margin Insights

Live COGS & Margin Insights

Nibblr calculates real-time recipe costs and margins as you build, helping you stay within budget and hit commercial targets.

AI-Powered Product Guidance

AI-Powered Product Guidance

From compliance risks to nutritional gaps, Nibblr flags issues and offers intelligent recommendations — turning complexity into actionable next steps.

Track Every Change

Track Every Change

Easily track ingredient edits, team feedback, and decision history — so you always know what changed, when, and why.

Why Nibblr

Product development is complex. Most brands juggle costly consultants, cluttered spreadsheets, and scattered tools to get from idea to shelf.

Nibblr replaces all of that with one intelligent workspace. From compliance checks to ingredient swaps and real-time cost tracking, we give food teams everything they need to build healthier, more resilientproducts - faster, cheaper, and with less guesswork.

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Privacy Policy

Privacy Policy

This website is owned and operated by Nesta Mission Studio - full details are available below. This privacy policy explains how Mission Studio uses personal information collected via this site. We are committed to protecting your privacy and take all reasonable precautions to safeguard personal information.

1. What kind of information do we collect?

  • Sign-up details: If you register or sign up for Nibblr, we might ask for personal information such as your name and contact details (including email address).
  • Feedback and surveys: We may ask you for feedback on the test version of Nibblr via a survey. We may also reach out to you directly, for additional feedback or to participate in a trial.
  • Product specifications: If you submit a product specification as part of a Nibblr insight report request, we collect and store that document solely for the purpose of generating and delivering your report. These files may contain product ingredient lists, nutritional targets, or other commercially sensitive data. We treat all submissions as confidential and only use them to provide the requested service during the test period.

2. What do we do with the information we collect, and what is our legal basis for this?

  • Sign-up details: We use your details to provide access to a waitlist and test version of Nibblr, as well as surveys. Our legal basis for collecting and processing your information in this way is your consent. You have the right to withdraw your consent at any time, as described in the “Marketing” section below. Our mailing list sign-ups are managed through MailChimp, which complies with GDPR. This ensures that your information is stored and managed in line with privacy regulations. We use submitted product specs to generate a tailored insight report. These are reviewed by our internal team and nutrition expert. We do not share this data outside of Nibblr or use it for any other purpose.
  • Third-party processors: We may use third-party platforms and processors to deliver newsletters, process applications, event registrations, and manage requests related to your data and contact preferences. Our use of third-party processors is based on our legitimate interest in leveraging technology for efficiency. To protect your data, we enter into legally binding agreements with these third parties, requiring them to maintain appropriate technical and organisational safeguards.
  • Feedback and surveys: If you agree to give us feedback directly or complete a survey, we use this information to improve our test version of Nibblr and our related activities.
  • General processing: We may also use your information to analyse and improve our services, customise content to your preferences, notify you of relevant updates, prevent fraud, and protect users.

Whenever possible, we anonymize or minimise the data retained for our business analysis purposes. For all types of information collected, please ensure that the details you provide are accurate and up to date. If you provide information about someone else, please make sure to get their consent first.

3. How long will we keep your information?

  • General principle: We keep personal information only for as long as necessary to fulfil the purpose for which it was collected. We will securely delete data once it is no longer needed for that purpose.
  • Consent records: We keep records of consent, and any withdrawal of consent, on file for as long as we use your data in line with that consent and for 6 years afterward.
  • Research: Research data will be retained according to Mission Studio’s needs and any external research requirements. Data is reviewed every 5 years to assess its continued value, and wherever possible, data is anonymized or pseudonymized.

4. Marketing

If you sign up for our mailing list, we will use your details to keep you informed about the latest news and information relating to the test version of Nibblr. We may also request feedback, including through our annual audience survey.

MailChimp manages our mailing list and ensures GDPR compliance. We gather statistics on email opens and clicks to monitor and improve our offerings. If you wish to unsubscribe from marketing communications, you can do so at any time by clicking the unsubscribe link in our emails.

5. Who else has access to your information?

We may share your information with partners or companies who help us operate this site and related activities. This may include companies that assist with product delivery and other initiatives. Some of these entities may process your information outside the UK; however, we ensure that any transfer of your data is protected by appropriate safeguards.

6. Security

We take steps to protect your personal information and minimise unauthorised access. If you have an account with a password, please keep it secure and do not share it.

7. Contacting us, exercising your rights, and complaints

You have the right to know what information we hold about you, correct any inaccuracies, request deletion, restrict processing, object to our use of your information, or object to automated decision-making. To exercise these rights, please contact us at missionstudio@nesta.org.uk or write to us at 58 Victoria Embankment, London EC4Y 0DS UK.

If you are dissatisfied with how your request or complaint is handled, you may contact the Information Commissioner.

8. Changes to the privacy policy

We may change this privacy policy from time to time. Please review the policy periodically for the latest information on our privacy practices.

Nesta, a company limited by guarantee registered in England and Wales with company number 7706036 and charity number 1144091. Registered as a charity in Scotland number SC042833. 

Registered office: 58 Victoria Embankment, London, EC4Y 0DS